Content and Copywriting: The Complete Toolkit for Strategic Marketing, 2e (eBook)

18.500 KWD

SKU: 9781119866527 Barcode: 9781119866527

Overview: Learn to create powerful, strategic copy for multiple channels, platforms, and storytelling templates

Today, just writing strong content or catchy copy isn’t enough. You must also know how to create gripping messages and interactive engagement.

Content and Copywriting: The Complete Toolkit for Strategic Marketing is your one-stop resource to sharpen your skills and explore innovative methods to reach your audience. This comprehensive real-world guide helps you create content for any device and consumer touchpoint by seamlessly integrating social media writing and advertising copywriting.

ISBN: 9781119866527

Edition: 2

Publisher: Wiley

Format: Digital

Ktech Course: COMM 330

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