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SKU: 9781119866527 Barcode: 9781119866527
Overview: Learn to create powerful, strategic copy for multiple channels, platforms, and storytelling templates
Today, just writing strong content or catchy copy isn’t enough. You must also know how to create gripping messages and interactive engagement.
Content and Copywriting: The Complete Toolkit for Strategic Marketing is your one-stop resource to sharpen your skills and explore innovative methods to reach your audience. This comprehensive real-world guide helps you create content for any device and consumer touchpoint by seamlessly integrating social media writing and advertising copywriting.
ISBN: 9781119866527
Edition: 2
Publisher: Wiley
Format: Digital
Ktech Course: COMM 330