Introduction to Mass Communication ISE, 12e, Connect Access Code

Overview

By Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. This book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic subject understanding. It also engages you with the thought processes behind some of the latest PR campaigns. This fundamental yet very practical text recognises the strategic importance of public relations to organisations, growing conversation about professionalism in practice and professional ethics. A comprehensive coverage of the COVID-19 pandemic helps you understand the implications of this global crisis on public relations and
strategic communication.

ISBN: 9781398924253

Edition: 12

Publisher: McGraw Hill HE

Format: Digital

AUK Course: COMM 101