Exploring Public Relations and Management Communication (eBook)

Overview

By Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications.this book offers critical analysis with updated
case studies, exercises and discussion questions that provide you with a holistic subject understanding. It also engages you with the thought processes behind some of the latest
PR campaigns. This fundamental yet very practical text recognises the strategic importance of public relations to organisations, growing conversation about professionalism in
practice and professional ethics. A comprehensive coverage of the COVID-19 pandemic helps you understand the implications of this global crisis on public relations and
strategic communication.

ISBN: 9781292321783

Edition: 5

Publisher: Pearson

Format: Digital

AUK Course: COMM 402