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SKU: 9781292449333 Barcode: 9781292449333
Overview: Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace.
ISBN: 9781292449333
Edition: 19
Publisher: Pearson
Format: Digital
AUK Course: MRKT 200
