Cases in Public Relations Management: The Rise of Social Media and Activism Ed. 3 (eBook)

Overview: Cases in Public Relations Management uses recent cases in strategic communication designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager, with the help of extensive supplemental materials. Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in
recent years, and strategies used by public relations practitioners.

ISBN: 9781351613507

Publisher: Routledge

Edition: 3

Format: Digital

AUK Course: COMM 425